City Railway System
City Railway System is a new approach of projecting the identity of a city onto its subway map. Whereas standard subway maps are aimed at conveying information as clearly and concisely as possible, City Railway System by Zeroperzero is distinguished by grafting symbolic elements of each city on to the map while preserving clarity.
We introduced the traditional heart shape from Milton Glaser’s I LOVE NY logo as the symbol for New York City. For Seoul, we chose the representation of Han River as the curvature in the Tae-Geuk mark of the national flag of Korea, and for Tokyo, sun disc of the Japanese national flag. Targeting specifically tourists, we also marked major landmarks and attractions on the subway map, making it convenient for the tourists to figure out the fastest way to get to the destination just by taking a glance. The railway map itself is also good for souvenir.
(7 cities : London, Seoul, New York, Tokyo, Barcelona, Osaka, Hokkaido)
holder : 97×200mm
map : 525×380mm
material : paper
Print : offset(6colors)
2009 Design Award of the Federal Republic of Germany / Silver / Germany
2009 88th ADC award / Silver Cube / USA
2009 D&AD award / IN-BOOK / UK
2009 IDEA award / Silver / USA
2008 iF communication design award / Gold / Germany
2008 DFA / Grand award / Hong Kong