You thought it was cool from the beginning....

Reed Seifer’s NEW YORK IS A LOT OF WORK dollar bills now going into the permanent archive of MoMA, the Museum of Modern Art, New York.

...

“Power to the consumer.” – Reed Seifer

YUM YUM YUM YUM YUM!

YUM YUM YUM YUM YUM YUM YUM YUM
YUM YUM YUM YUM YUM YUM YUM YUM
YUM YUM YUM YUM YUM YUM YUM YUM
YUM YUM YUM YUM YUM YUM YUM YUM
YUM YUM YUM YUM YUM YUM YUM YUM
YUM YUM YUM YUM YUM YUM YUM YUM

The new Optimism colors are in!

Bright Yellow, Orange, Blue, Sherbet Pink and Metallic Silver.

Hereby offered to the consumer:
TEN BUTTONS SOLD LOOSE

JAR OF 30 BUTTONS [SHOWN HERE]

JAR OF 70 BUTTONS – *THE ULTIMATE GIFT